With the internet being so accessible these days, if I said that the number of individuals going online each day is increasing still, would you believe me?
Well, it really is. Pew Research says that over just the past three years “constant” internet use among adults has seen a 5% increase. Although that is a significant jump, the way individuals shop and buy has changed a lot as well right along with it. This has resulted in offline marketing not being as effective as it was in the past.
Marketing is always about making connections with your audience at the right time and in the right place. These days, this means you must meet them online, which is the place where they are spending time already.
What Is Digital Marketing?
All marketing efforts using the internet or an electronic device fall under digital marketing. Digital channels are leveraged by businesses, including websites, email, social media, and search engines to connect with both prospective and current customers.
Experienced inbound marketers may say that digital marketing and inbound marketing are practically the same thing. However, there are certain minor differences between them. Based on conversations I have had with business owners and marketers in New Zealand, Australia, Asia, the U.K., and the U.S., there is a lot I have learned about these small differences that are found around the world.
What Is So Important About Digital Marketing?
Digital marketing makes it possible to reach big audiences than you can by using traditional marketing methods and also to target prospects who are most likely to purchase your service or product. Compared to traditional advertising, it also often a lot more cost-effective and allows you to measure your success daily and to make changes as necessary.
Digital marketing offers several major benefits. Let’s take a closer look at four of them.
You are able to target just the prospects who are most likely to purchase your service or product.
If you put an ad on a billboard, magazine, or TV, you have limited control when it comes to who will see your ad. Certain demographics – such as a certain neighborhood’s demographics or the typical readership of a magazine – but you are still mostly taking a shot in the dark.
On the other hand, with digital marketing, you can identify and target an audience that is very specific and send them to a high=converting, personalised marketing message.
Compared to Traditional Marketing Methods, Digital Marketing Is More Cost-Effective
Digital marketing allows you to track your campaigns daily and reduce the amount of money you spend on a specific channel if it is not showing a high ROI. This is not true with more traditional advertising methods. The cost of your billboard ad will be same the same whether it converts well for you or not.
Digital Marketing Allows You To Outrank Larger Players Within Your Industry
If you have a small business, it is probably tough for you to compete with your industry’s major brands. Many of them may have millions of dollars available to spend on nationwide campaigns or television commercials. Fortunately, using strategic digital marketing techniques makes it possible to outrank bigger players, taking a look at marketing strategies for law firms will give you details as how to each marketing firm caters for smaller and more personal businesses.
Digital Marketing Can Be Measured
Digital marketing is able to provide you with a start-to-finish, comprehensive view of all of the important metrics for your business – including time spent on page, clicks, views, shares, and impressions. It one of the major benefits that are provided by digital marketing. Although traditional advertising can help you achieve certain goals, measurability is its biggest limitation.