NAPA – North Adriatic Ports Association

The Use of Voiceover

Today, more brands are adapting to video marketing since this form of digital marketing has proved to be more effective and reliable. Unlike other forms of digital marketing that rely only on visual content to engage the audience, such as podcast and visual advertisements, video content uses both sound and visual content to deliver the intended message to the end-user. Because of the use of visual and sound features, video content has become one the best mediums for engaging the target market. By using a video content strategy, it will be easy for you to connect and bond with customers. Furthermore, you can automatically increase your brand’s awareness if it becomes easy for users to interpret your video content.

Any brand that wishes to extend its services beyond local borders must be able to meet the international marketing standards to be recognized. For example, if you want to market your brand in the Southeast Asia region, you must translate the language in your video content to the nine languages that are commonly spoken in this region. Translating your content into several languages is necessary if you want to connect with the local audience in the foreign market. However, to maintain your video content’s integrity you can use a voiceover technique, which is also used on other mediums of communication such as television and radio. Therefore, if you want the local audience to understand your video content, adopt their spoken language.

According to research, 73% of customers who shop online often buy a product after viewing its video content. Because of this reason, it is vital for online brands to invest in the localization of their video content so that it can be easy to reach out to more customers.

The Use of Voiceover in Documentaries and Films: Improves Narrating of the Story

Voiceover is used to guide viewers of the upcoming scenes when telling stories. Besides being used as a guide, it is also used to help viewers picture the character in action. The voiceover also helps to create a connection with the audience and trigger an emotional response at the same time. During interviews and the production of documentaries, voiceover is used to fill in the gaps for those who might not be familiar with the language spoken in the video content.

The Use of Voiceover in the Gaming Industry: Improves Gaming Experience

Besides the use of advanced graphics and other elements such as virtual reality and characters, developers use voiceover to create a more realistic gaming environment. Voiceover is also used as a key element in role-playing. That is why gaming characters, both villains and heroes, act and sound as if they existed or real people. Moreover, the gaming sector has become more interesting and cinematic thanks to the use of virtual reality, deep plots, and animations.

The Use of Voiceover in the Education Sector: Makes the Learning Process Easy

Today, the learning process has become easy thanks to the use of the internet. With this new digital platform, students have an opportunity to access online classes and free studying resources. Furthermore, those who are pursuing further studies in universities have an opportunity to create an online curriculum specifically for students programs. It is easy to engage students using visual content. But you will need voice coverage to help them understand or process the information you are providing much faster. That means voiceover can be used as a confirmation of visual context.

Should You Hire a Voiceover Specialist?

To succeed in promoting your brand in worldwide markets, you need to make sure that you meet the voiceover requirements and localize your video content. If you need multilingual voice services, contact our agency, and we will offer you quality services. At Voice Fairy we have what it takes to meet your expectations including a soundproof recording studio, trained and experienced voice artists as well as a studio team for in-house production content.